The Goal: Advertise the Collegiate Esports Leadership Summit
Though unfortunately the summet did not occur due to the Covid pandemic, during this course I was tasked with creating the graphic package to advertise our esports event.
This event was created to draw together collegiate esports leaders across the Pittsburgh region. We connected with clubs from 5 schools, sponsors and techical support groups to ensure a smooth event. These graphic package were sent out to all representatives and received fantastic feedback with RSVPs prior to our cancellation of the event.
The Goal: Meet virtually with sports leadership and help adress the challenges faced by their organization
In response to the Covid-19 pandemic the Sports, Arts and Entertainment Management program put together a virtual internship to allow continued learning outside the classroom. This program connected me to sports organizations around the country. For each organization we addressed a challenge within their company.
Through this internship I learned a considerable amount about numerous organizations and had to rapidly research and address challenges on a weekly basis.
The Goal: Scale a selection of shows in an Arena Setting
Every show is unique in its box office and ticketing needs, and often the profitability of a show is based on how well you scale the ticket prices. This project involved scaling seven different events to maximize profits and attendance.
For this project I created an excel spreadsheet specifically designed to ease the scaling process and ensure consistent, reliable reporting of net potential for events.
The Goal: Create a consistent Graphic Design package
Point Perk Entertainment and the Talent and the Booking Management class work together to keep a constant supply of events on stage at Point Perk Cafe - ranging from Open Mic nights to poetry readings. For this project I was tasked with creating a consistent graphics package to advertise these events to the student body.
This was accomplished by creating a style guide for the brand, including templates for the flyer and digital media ads. Advertisements had to both reflect the Point Perk Entertainment brand, as well as the branding for the acts and shows that were occurring within the space.
The Goal: Create a working event plan
For this event I chose to plan a hypothetical event for Team Firestorm - using their Pokemon Go Event structure as a way to raise money for the Children's Hospital of Pittsburgh.
As the lead admin of Team Firestorm, I started this project interested in genuinely putting on the event, however after completion we determined it wasn't quite right with the goals of the organization. However, we did end up utilizing much of the plan for our Summer of Fun Poke-Potluck in September of 2019.
The Goal: Create a working tour route for a mid-sized band
One of the major challenges in booking a tour is in the logistics of planning a route for the tour. For this project we were asked to meet specific criteria for distance traveled daily, budget and venue size, and aimed to play shows in major markets.
I was able to create a 7 week tour that included 34 shows and under the restrictions provided had a net profit of $48,774.
This project tested my own ability to handle logistics. I feel the final product is a fantastic example how I will approach logistics and planning in any situation - with a significant level of organization and planning.
The Goal: Generate an understanding of the requirements of a job in the Sports, Arts and Entertainment industry.
I shadowed with Kristin Burr at the Fairmont for a period of two months, working with her to learn the needs of hosting VIP guests and groups at The Fairmont. Because this hotel is the only luxury hotel located in Pittsburgh, it handles a many of the VIP guests that must stay in the area. Meeting the needs of these clients is a huge part of what makes the Fairmont successful, and Kristin is the person who makes everything happen.
For this shadowing I was tasked with helping to meet client needs and special requests for rooms. I watched as Kristin worked through riders and ensured a guest experience would meet all expectations. I attended arrivals and departures for the guests.
I feel like this position gave me a great understanding for the need for discretion with VIP clients, and also the importance of meeting client needs - particularly as you may not understand why a request is being made, but that doesn't make it any less important.
The Goal: Work with a group to create a full marketing plan
For this client and course I worked with four other students in a group to create a full marketing plan for the Artsburgh Flexpass. Over the course of 3 months we researched every option to create our final plan.
Leading up to the final project linked here we created a situational analysis, a positioning and segmentation analysis, SWOT and eventually came up with our Big Idea - the Pittsburgh Date night.
This project created invaluable friendships with the members of my team, as well as generated a workable plan for Artsburgh to increase their sales of the Flexpass, which we presented to the client as our final.
Agency Related Marketing Plan
The Business of Live Entertainment
The Trouble With Normal Tour
Introduction to the Sports, Arts and Entertainment Business
Shadowing at the Fairmont
Sports, Arts and Entertainment Marketing & Promotion
Artsburgh Final Marketing Plan
Self Care as a Solution to lack of access to mental health care